Twitter Ads: Terrible or Terrific?
In our endless quest to find the “next big thing” in PPC, we tried a small test at Portent on Portent products and services with Twitter ads. I noticed there were many “how to get started” posts but...
View ArticleTwitter Ads Introduces Keyword Targeting
Twitter took a large leap forward with their advertising platform Wednesday morning by introducing a new advanced interface that allows for keyword targeting. Twitter sent out a mass email to existing...
View ArticleShould I Be Running Ads on Twitter?
To say Twitter is in a rut may be the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% in Q1 2017....
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